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Off page SEO

Off-Page SEO” refers to all of the activities that you and others do away from your website to raise the ranking of a page with search engines. ... On-page search engine optimization happens within the site, while off-page SEO happens outside the site.



What is Off-Page SEO?


“Off-Page SEO” refers to all of the activities that you and others do away from your website to raise the ranking of a page with search engines.

Though many people associate off- page SEO with link building , it goes beyond that. Many activities that don’t result in a standard link on other sites are important for off-page optimization.

On-page search engine optimization happens within the site, while off-page SEO happens outside the site. If you write a guest post for another blog or leave a comment, you’re doing off-page site promotion.



Why is Off-Page SEO important?


Search engines have been trying for decades to find a way to return the best results to the searcher.

To achieve this, they take into account the on-site SEO factors (described above), some other quality factors  and off-page SEO.

Off page SEO gives them a very good indication on how the World (other websites and users) perceive the particular website.

A web site that is high quality and useful is more likely to have references  from other websites.

It is more likely to have brand mentions on social media (Facebook likes, tweets, Pins, etc.) and it is more likely to be bookmarked and shared among communities of like-minded users.


What are the benefits of ‘off-site SEO’ to website owners?


A successful off-site SEO strategy will generate the following benefits to website owners:

Increase in rankings – The website will rank higher in the SERPs and this also means more traffic.

Increase in PageRank – Page rank is a number between 0 and 10 which indicates the importance of a website in the eyes of Google.

It is the system invented by Larry Page and Sergey Brin (Google founders) and one of the reasons that Google was so successful in showing the most relevant results to the searcher.

Page rank today is only one out of the 250 ranking factors that Google is using to rank websites.

Greater exposure – Higher rankings also mean greater exposure because when a website ranks in the top positions: it gets more links, more visits, and more social media mentions. It’s like a never-ending sequence of events where one thing leads to another and then to another etc.

Establish Trustworthiness – In addition to the above, Google has recently introduced the concept of Expertise, Authority and Trustworthiness (E-A-T), which plays an important role in rankings and is directly related to off-site SEO.

In simple terms, Google wants to rank websites that demonstrate expertise and authority on a subject and one of the ways to ensure that the websites picked up by the algorithms can be trusted, is through the number the type of incoming links.